Check out the video below for more info on cold-water therapy. Cold therapy is not a new invention; it is among man’s earliest medical treatments. The Edwin Smith Papyrus (3500 BC), the most ancient medical text, repeatedly mentioned cold therapy Cold therapy Stimulates activity of BAT (brown adipose tissue) or Brown Fat. It Fights inflammation and Increases lifespan (as per studies done on fish, flies, and mice) Increased longevity via cold-exposure could be due to hormesis. Hormesis is a concept that animals get stronger and more efficient if they are exposed to environmental stresses. Cold temperatures act like a mild workout for the nervous system, which adapts and strengthens it. we are too comfortable and not exercising our positive stress response. It also improves lymphatic circulation, stimulates blood flow and improves cardiovascular circulation, balances endocrine system, reduces muscle inflammation. It really activates the body’s natural healing mechanisms. It really helps you penetrate fear and train yourself to have delayed gratification. After a hot shower I am cold, after a cold shower I am warm. Wim Hof (“the ice man”) has been instrumental in showing the world that, through specific training techniques using cold exposure and breathwork, a person is able to control their autonomic nervous system. Before this research was done on Wim, the autonomic nervous system was largely thought to be beyond conscious control. It also Enhances detox pathways and Strengthens Immune System.